Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities

SKU: ADV300

CLE Courses Available on DVDs, Audio CDs, USB Stick, Online & iOS/Android App and with Live Webinars!

Course Media Options

About This Course

The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands.

Don't miss this presentation by one of the country's top advertising lawyers Rick Kurnit, as he discusses the ever-changing landscape and the risks and liabilities that you face.

Topics include:

  • Developing trends in integration and sponsored content
  • Recent cases and regulatory changes
  • Potential liability for publishers and brands
  • Best practices in native advertising
  • Right of Publicity claims arising from integrating branding into editorial content
  • Lanham Act liability
  • Problems for the Legal Department in effecting oversight

Spend less and get more

Get the courses that you need and the forms completed in days — not weeks or months.

Feature Ribbon Icon
CLE Manager on a headset

Dedicated CLE Manager

Quality help from a responsive CLE expert dedicated to assisting you.

Feature Ribbon Icon
A wall of media options

Riveting Content & an Exceptional Library

Experience outstanding presenters.

Feature Ribbon Icon
Customer viewing progress on a computer

Free Customized CLE Tracker

Keep crystal clear records of your courses and credits.

Feature Ribbon Icon
All of our media formats

Online, Audio CD, DVD, iOS/Android App, USB Stick

Learn at your pace, in the format that you prefer.

Want Different Options?

For a custom suite of courses, our custom CLE option satisfies your CLE cycle requirements in one easy step.

Customize OptionsRight ArrowCustomize Options