In this ethics CLE you will learn advanced techniques and best practices to build your practice ethically and in compliance with attorney advertising rules.

The program will review the attorney advertising rules and how they apply to public relations, marketing, social media, advertising and website practices. Some of the topics covered include how to build an effective content creation program, optimizing google ad performance, website SEO best practices, and discussions on whether and when social media can be helpful to your practice, along with how to best budget your advertising dollars to bring in new cases. Court decisions and ethics opinions will also be discussed.