With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally.

This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of Advertising Law and Intellectual Property Issues in Venezuela and Latin America.

Topics include:

• How is advertising regulated in Venezuela?
• When does a competitor have a right of action? What are the potential remedies?
• How does the government enforce advertising laws? What are the potential remedies?
• Are there any special rules governing the use of social media for advertising purposes?
• Are there any rules that are particular to the culture of Venezuela which affect advertising (e.g. Swedish gender equality law)?