Massachusetts CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Massachusetts. Please make your selection below of Massachusetts CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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Thinking about IP Rights in Social Media Marketing & other Global Campaigns
This CLE course is presented by a panel of lawyers representing six countries and will discuss trademark, copyright, and right of publicity issues that may apply to global social media campaigns and internet ad campaigns. The course will explain jurisdiction as it applies to online campaigns and consent requests for user-generated content as well as whether it is permissible to require contestant entrants to relinquish rights to their entries. More Info
$501General Credit -
8 Privacy and Advertising Tips for the Games Industry
This CLE program presented by Gregory Boyd and Daniel M. Goldberg will discuss the most relevant privacy issues involving video games and online advertising. The topics include: GDPR's impact on online advertising, the anticipated impact of the California Consumer Privacy Act and the increased focus by regulators, consumer advocates, academia, and the media on issues like geolocation and youth audiences. More Info
$501General Credit -
Sports Marketing & Media's Top Legal Issues
Sports are a powerful part of many marketing and media planning arsenals. Yet recent cases show that even the most experienced marketers and properties can fall into legal traps when marketing around sports events. Misunderstanding governing body rules, local practices, and evolving intellectual property law can crater deals, strain relationships and lead to expensive disputes. With so much at stake, brands, agencies, properties, and athletes need to know when they are exposing themselves to t... More Info
$501.25General Credits -
Advertising Law in Russia
Advertising has become a global endeavor, marketing to consumers far beyond national borders via the web and social media. As a result, companies need to be well-versed in rules governing global advertising. This CLE course will provide a comprehensive review of these rules and regulations. Co-sponsored by the Global Advertising Lawyers Alliance, the course will specifically address advertising and marketing to consumers in Russia. More Info
$501General Credit -
Litigation Ethics Summit: I Walk the Line
Applying ethics rules to real-world litigation can be daunting. Your clients want you to push the limits. Technology speeds everything up. And every time you open the Law Journal it's filled with malpractice cases, fee battles, pay equity claims, disqualification motions and partnership disputes. To understand your obligations and manage all the risks you need to keep up with new rules and opinions. This Litigation Ethics Summit presented by Frankfurt Kurnit Klein & Selz, will ident... More Info
$751.75Ethics Credits -
Comic Book Contract Negotiation and Drafting Practicum
This CLE program will do a deep-dive into the three agreements every lawyer must know when representing a comic book creator: the artist services agreement, the comic book publishing agreement, and the motion picture option/purchase agreement. Facilitated by seasoned comic book publishing attorneys, attendees will get a chance to issue-spot, draft, and engage in mock negotiations. Some of the Issues explored in this second CLE: Negotiation and drafting of the artist services agreement... More Info
$751.75General Credits -
Representing Comic Book Creator Clients: A Guide to Contractual and IP Issues
This CLE program tracks recent trends in comic book business and legal practice as it introduces lawyers to the fundamentals of representing comic book industry clients. The discussion tracks the stages of representing a client from the initial comic book concept through to the negotiation of the publishing agreement. Some of the issues explored in this CLE: Intellectual property issues in the comic book industry Service agreements and collaboration agreements What publishers... More Info
$1503General Credits -
Website Terms of Use and Privacy Policies
The vast majority of businesses sponsor a website intended to help market their goods and services. Most of these websites include a section denominated as “Terms of Use” or “Terms of Service.” The Terms of Use purport to act as a contract between website sponsor and the users. That contract can be very important to all website sponsors, but especially so for websites where goods are sold. Unfortunately, the Courts have held that Terms of Use will not be enforceable unless certain procedures a... More Info
$501General Credit -
Advertising Law in the United States and Around the Globe
This CLE program, which will include lawyers from many countries discussing using influencers, conducting global sweepstakes and contests, and timely updates about key issues facing advertisers conducting social media campaigns in the United States and around the world. More Info
$1002General Credits -
Ethics of Social Media: What Attorneys Need to Know
Social Media has changed the way the people interact and share information in ways that seemed unthinkable a few years ago. This CLE course will explain the types of social media that exist and how they can be ethically used in your practice or as marketing for your practice. Finally, the course will discuss avoiding ethical pitfalls when using social media. Learning Objectives: I. Understand the types of social media in existence and how to use them in an ethical manner. II. Explor... More Info
$751.5Ethics Credits