Michigan CLE - Media and Advertising Courses
This is a listing of Media and Advertising CLE Courses for Michigan. Please make your selection below of Michigan CLE courses. Click "Add To Cart" to purchase Individual CLE Courses. For more information about a particular CLE course, click on the "More Info" link. Click the "Preview" button to view a short preview of the course.
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Global Advertising: Advertising Law in Italy
With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally. This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consume... More Info
$501General Credit -
Global Advertising: Advertising Law in the UK
With the ever-increasing importance of the web, and social media in particular, as a tool to market consumers, advertising is rarely confined by national borders. As companies think about communicating with a broader range of consumers, throughout the world, it is critical for them to understand the key rules governing advertising globally. This CLE program, co-sponsored by the Global Advertising Lawyers Alliance, will provide an overview of the rules governing advertising to consumers... More Info
$501General Credit -
Native Advertising and Brand Integration into Content: Navigating the Issues and Liabilities
The integration of brands into content, entertainment, media, and websites is the goal of most advertisers today. Content providers are under tremendous pressure to push the envelope on separating editorial from advertising. Marketing communications are being created by the media. Sponsorships and adjacencies abound. These changes in how brands are relating to and creating content create new risks for both publishers and brands. Don't miss this presentation by one of the country's t... More Info
$501General Credit -
Advertising and Fashion; Web 3.0
Join a panel of experts as they discuss advertising for the fashion industry in the digital age. Learn how the fashion industry is using social network services, tracking users online and behavioral advertising. Understand the FTC’s regulations for endorsements, celebrity endorsements and testimonials in endorsements, as well as the FTC’s enforcement efforts. The panel will also discuss liability in advertising and best practices for the fashion industry. More Info
$751.25General Credits -
Down the Runway: A Day of Fashion Law
Join us for a program aimed at practitioners confronted with the legal implications of representing a client in the fashion industry. A variety of issues may arise when representing a fashion client, from intellectual property, to labor and employment, to corporate governance, customs and even advertising issues. A faculty of experts will tackle the most salient issues pertinent to the fashion law practitioner. Panel I – The Business Foundation Panel II – The Business of Fashion Panel... More Info
$2005General Credits -
A Funny Thing Happened on the Way to the Courthouse
Do you need to substantiate anything in that very funny commercial you are planning? It is easy to assume that a funny ad is just “puffery.” After all, no reasonable consumer would take it seriously, right? Well, what happens if it isn’t funny? How do you rely on humor to ensure that no claims requiring substantiation are communicated? In this CLE, Rick Kurnit will recount the cases where humor won the day for the advertiser -- and those where the final advertising did not leave the judge... More Info
$501.25General Credits