As trial lawyers, storytelling is our most powerfully persuasive advocacy tool. Stories connect us to one another, help us to understand events, and solve problems. The instinct to communicate through story is so deeply and universally ingrained in the human condition that it seems encoded in our DNA.

Yet we sometimes miss opportunities to communicate persuasively because we get lost in the weeds of facts, evidence and legal issues. Storytelling can be used at every stage of your representation to get better results. Use story methodology to: investigate case facts, events and witness accounts; shape the evidence; create compelling evidentiary arguments that also demonstrate the unfair prejudice of a ruling against your client; and transform the case theory into a coherent, engaging and convincing narrative.