Look behind any new product launch, co-venture, or marketing campaign - and you're likely to find valuable trademarks. Indeed, the acquisition, protection and licensing of trademark rights is often mission-critical. While most companies have counsel that specialize in trademark law, to do their jobs well, non-IP practitioners need to understand the area too. Join Frankfurt Kurnit's Catherine M. C. Farrelly and Donna A. Tobin for a CLE presentation explaining trademark essentials in plain English.

You'll learn about:

• How to obtain trademark rights in the US
• The benefits of trademark registration and how enforcement prevents loss of rights
• Monitoring for infringement
• Corporate transactions that implicate trademarks
• Clearing new brand names
• Preventing "genericide" and other loss of rights
• Drafting a good license
• How other countries' rules differ
• Current cases including the Supreme Court's recent decision on disparaging marks
• And more